Digital Marketing Strategy

Praise for

Digital Marketing

Strategy

‘Simon Kingsnorth has produced a book of compelling quality. So many

marketers are inclined to run headlong at digital marketing with a limited

amount of knowledge. Fingers get burnt and reputations can be lost forever. He

has set out some brilliant guidelines for marketers of all levels which will

empower them to succeed.’

Damian Ryan, digital marketer, author of Understanding Digital Marketing,

Understanding Social Media and The Best Digital Marketing Campaigns in the

World II

‘An excellent all-in-one text for today’s digital entrepreneur.’

Jonathan Gabay, keynote speaker, lecturer, brand psychologist

‘Combines a detailed knowledge of digital channel management with classic

marketing theory. The result is essential reading for digital marketing

practitioners at all levels.’

Emma Wilson, CEO, Harvest Digital

‘It’s all here. An invaluable one-stop guide to navigating the discipline of digital

marketing – great for newcomers and an excellent reference for the more

experienced.’

Simon Fenn, co-founder, Pancentric Digital

"This book is dedicated to my parents who gave me the

foundation that provided me with the opportunity to work

on some of the exciting projects I’ve been involved in.

To my partner Ali for her support during the long evenings

of endless typing and to everyone I have worked for and

with to date as you have all helped to shape this book.

It is also dedicated to those people who will create

the future of this planet (and beyond)."